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Privacy Policy

Last updated: October 2025

This Privacy Policy explains how Axel’s Pet Products, operated by Sugarman Investments (Pty) Ltd (“we”, “us”, “our”), collects, uses, and protects your personal information when you visit our website or make a purchase through our online store powered by WooCommerce on WordPress (Oxygen 6). By using our website, you agree to the collection and use of information in accordance with this policy.

1) Information We Collect

  • Contact information — name, email address, phone number, billing and shipping address.
  • Account details — username, password, preferences, and settings.
  • Transaction details — order history, payment confirmation, and delivery information.
  • Device & usage data — IP address, browser type, and pages visited (via cookies and analytics).
  • Communications — messages or enquiries you send us by email, phone, or contact forms.

We do not intentionally collect information from anyone under the age of 18.

2) How We Use Your Information

  • Processing and fulfilling your orders.
  • Providing customer support and communicating with you.
  • Improving our website and product offerings.
  • Sending marketing or promotional materials (only with your consent).
  • Complying with legal obligations and preventing fraud.

3) Sharing and Storage

Your personal information may be shared only when necessary:

  • With trusted service providers (e.g., payment processors, couriers, IT/hosting partners) who assist in operating our store.
  • When required by law or to protect our legal rights.

We take reasonable steps to safeguard your information. However, no method of transmission or storage is 100% secure.

4) Your Rights (POPIA & GDPR)

You have the right to:

  • Request access to the personal data we hold about you.
  • Request correction or deletion of your personal data.
  • Withdraw consent for direct marketing at any time.
  • Lodge a complaint with the Information Regulator (South Africa).

To exercise these rights, please contact us using the details below. We may need to verify your identity before fulfilling requests.

5) Cookies and Analytics

We use cookies to enable essential website functionality, analyze traffic, and improve your browsing experience. You can control or delete cookies through your browser settings; disabling them may affect how our website functions.

6) Updates to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The latest version will always be available on our website, and the “Last updated” date will indicate the most recent revision.

7) Contact Us

Business Name: Sugarman Investments (Pty) Ltd t/a Axel’s Pet Products

Email: support@axels.co.za

Phone/WhatsApp: 082 856 4030

Registered Address: 663 Silvervalley Estate, Homeshaven, Krugersdorp, 1739, Gauteng, South Africa

Business Registration: 2013/015263/07

VAT Number: 4210286763

© 2025 Sugarman Investments (Pty) Ltd — All rights reserved.